Aptus Benefits inc. is now AGA Benefit Solutions - Learn more

Understanding Aptus

it takes a team to come up with the Best Ideas

You need a consultant with good ideas, and the ability to help you implement them. So it begs the question, “What makes a good idea a good idea?”

On the surface it seems straightforward, but the closer you look at it, the more things unravel. For example, on the surface we might think that, “because it works,” is enough of an answer, or, “because it’s a great price.” But, on their own, those are dangerous answers.

When we think about what makes a good idea, there are three elements that seem to show up time and time again. They are:

  1. It serves the underlying philosophy or context of the client
  2. It makes financial sense, both long and short term
  3. It serves all parties


It serves the underlying philosophy or context of the client

Benefits consultants are famous for their spreadsheets. Many want to “run the numbers” for you and find the best deal. But you’re not buying pork bellies, oranges or bushels of corn – something more important is going on. Your organization has an underlying desire, mindset or philosophy that it’s trying to express. Employee benefits and retirement plans are a channel for expressing that philosophy. The starting point in any plan design needs to be at the context, or your philosophy.


It makes financial sense, both long and short term

Things tend to play out over a longer period of time than we normally think. Our decisions echo into the future where we get to face them again and again. This is true of employee benefits. Financial decisions that are made purely on “saving money this fiscal year” can be dangerous, or brilliant, depending on what’s happening overall for your organization. Without understanding the big picture, the employee benefits can rarely be designed properly. But, once the big picture is clear, then financial options can be explored that will make sense now AND in the future (when you’ll get to face them again).


It serves all parties

Employee benefits take care of employees, and they take care of employers. Intelligent plan design can achieve both and everyone can win through design. There are dozens of ways to make sure that a plan is efficient, or that the administration costs are controlled, and so on. Premium payers, both employee and employer, understand increasing plan costs and share the same concerns of long term plan sustainability. If you think it needs to be win-lose, let us take a look at it – because it doesn’t.

Good ideas are our business, and so are addressing problems

The important problems are the tricky ones. They’re the ones that don’t have an obvious answer. They’re the ones with big repercussions and they’re the ones that require homework, digging, reflection, modeling, and above all, design.

We don’t like it when our clients have a problem, but we love the opportunity to solve those problems and here’s why: our business is one that’s based on the goal of our personal and professional growth and development through every opportunity. That’s not always fun, but it’s critical. It requires us to put ourselves on the line, push ourselves, and hold ourselves to unreasonable standards. Sometimes clients engage us for cases that are difficult and that we don’t always know how to solve at the outset. But we solve them through intelligent design.

When we look closer, the answers always exist.